My favorite catalog, J. Peterman, is famous for their catalog copy and justifiably so. It’s lifestyle copy at its finest. Whenever an issue arrives I block out time that same day to sit on the couch and read it cover to cover.
Today I’m going to focus on their email copy instead. Their “Up to 63% [...]
My pick for the best subject line of the week (using my own delightfully subjective criteria, of course, and limited to those that surfaced in my inbox) is Ryan Healy’s “Can’t sell your house? Stop making payments.” Not the most cheerful of topics, of course, but I opened that one right away out of curiosity [...]
My favorite subject line of this past week was Clayton Makepeace’s “The Spanking of a Lifetime.”
Plus I liked the content that went with it. Copywriters should read his post about how he lost a recent split test.
I was also very interested to note that he usually only has one day to write a sales letter! [...]
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