The Chameleon Copywriter

When’s the last time you ordered a product and received a series of emails that were NOT sales pitches but instead held you by the hand and guided you through the use of that product?
I can’t think of a single time I’ve received emails like that beyond a “thank you for your purchase” email.
Emails [...]

Last night I wanted to go to Borders and buy a book.
The only problem was that yesterday was Monday and Borders has made it clear to me that they don’t want me to shop there on Mondays.
Even though I was willing to use a half gallon of gas to drive there and make a purchase.
What [...]