The Chameleon Copywriter

Just read a Twitter post from Michel Fortin in which he says: “After an email broadcast of a new blog post, add it to your autoresponder cycle so that future subscribers will eventually see it too.”
This is great way to get extra mileage from an email that you only write once. I’ve noticed Michel doesn’t [...]

Do you have an email list? Then you should have a blog too.
If you are a copywriter and a client asks you to write email copy, you should always ask them if they have a blog. If they don’t have a blog then offer to create one for them.
Why? Because you can get more mileage [...]