The Chameleon Copywriter

If you have an email list, I’d love to hear what your biggest problem is in creating emails for your list.
I created a short survey with only three questions about your biggest autoresponder problem and what would help you solve it.
It should take you only a minute (literally) to fill out the survey. I’d [...]

Just read a Twitter post from Michel Fortin in which he says: “After an email broadcast of a new blog post, add it to your autoresponder cycle so that future subscribers will eventually see it too.”
This is great way to get extra mileage from an email that you only write once. I’ve noticed Michel doesn’t [...]

I figure it’s only fair I show examples of my own work from time to time.
So here’s one I wrote for a client in the self-help niche. The persona is a middle-aged male.
Their customer service person who manages their email replies says this one resulted in a huge number of positive responses. Go figure.
The email [...]

People often ask me if I follow a certain formula when writing email copy for my clients.
For clients who want a set number of plain text autoresponder emails for a series, I follow a certain structure most of the time:
* Begin with a story or interesting description and make the first paragraph very short, if [...]